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Job Details

  • London, England
  • £ 75000 - £ 85000 per anum

Senior B2B – ABM Marketing Manager is needed for a growing data services company working within the Pharma / Life Sciences space.

This is a newly created role that will be both strategic and hands-on where you will be responsible for the development and implementation of marketing programmes and campaigns designed specifically for existing customers within top priority segments: Pharma, Services (Consulting), and Supply to Pharma.

Duties:

· Conduct analysis and segmentation at account and user level to understand customer behaviours and product usage patterns

· Work with Sales Leaders and Account Managers to grow the number of large accounts globally

· Design, manage and report performance

· You will define the ABM Marketing Strategy and relationship marketing plan

· Provide strategic marketing input into Account Planning processes

· Create segment level plans i.e. Top25 Pharma, 26-100 Pharma, Consulting, FS and Pharma Suppliers

· Provide oversight on customer-specific content marketing activities

· Provide oversight on the development and implementation of specific account level marketing campaigns e.g. renewals

· Co-ordinate with Product and Propositions Marketing and Product Management teams to deliver strong, creative, relevant and timely campaigns

· Deliver efficient and effective marketing programmes and campaigns

· Develop, manage and nurture role-based communities e.g. R&D, Corporate Strategy

· Manage external agencies and third parties where required

Desired Skills:

· Great working experience in ABM – relationship / customer / professional services marketing

· Experience in working with subscription based data and information businesses

· Self-starter mindset, comfortable working with large volumes of data, independently

· Demonstrable experience working with CRM, analytics platforms e.g. AT Analytics, AWS, PowerBI, Salesforce, Marketo

· Track record of delivering client experience/CRM/eCRM programmes

· Experience working across a wide range of marketing and communications channels

· Campaign and Budget Management

£75-80k – plus bonus. Part Remote / Part in office in London.

Apply now

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Managing this role

Danny Birks

Tel: 07367744676

Email: dannybirks@peoplesource.co.uk